Hi! I'm Hannah.
Welcome to my little corner of the internet. I am a driven self-starter and seasoned communicator in the Triangle region of North Carolina. ​
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I help leaders articulate vision in a way that builds relationships and proves results. With 10+ years of experience in strategic communications, PR, relationship building and marketing team leadership, I help teams tell great stories from the top down and inside out.
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My personality is to grow things wherever I go. Whether in the board room, the weight room or the living room, my passion is to cultivate growth that inspires and conversation that betters. ​
EXPERIENCE
2020 - Present
Communications Manager
RIVERWILD
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Manage PR and strategic communications efforts for RiverWild and its family of seven brands that span development, construction, real estate, agriculture and non-profit industries.
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Develop executive communications including press releases, political statements, internal communications, crisis communications and presentations.
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Lead marketing team members, develop operating procedures, reporting practices and project management tools. Support creative team, overseeing brand development, video production, photoshoots and website creation.
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Helped launch an agriculture venture that was featured in five publications and reached $500k in sales in the first year.
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Support growth strategy for non-profit that has increased fundraising by 200% and donor engagement by 100% YoY.
2018 - 2020
YMCA OF THE TRIANGLE
Communications Director
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Developed and implemented comprehensive marketing plans via email, social media, print and grassroots channels.
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Developed quarterly reports to promote growth and connect KPI’s to Marketing & Communications efforts.
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Promoted the Y Brand. Coached and trained staff on expressing the Y brand and voice in their own communications.
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Managed projects for six branches with over 60 director-level employees who served over 30k members and participants.
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Implemented new departmental project management system.
2017 - 2018
Marketing & Research Coordinator
COLLIERS INTERNATIONAL
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Drove content strategy for five divisions and met or beat deadlines on all projects.
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Developed integrated campaigns, collaborating across multiple teams, product lines and marketing platforms.
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Managed research efforts, including reports, analysis, sales tools and value-add materials.
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Collaborated between sales, marketing and executive teams. Managed entry-level staff.
2016 - 2018
Content Manager | Contractor
C3 ADVANTAGE EXECUTIVE COACHING
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Advanced business growth strategy through multi-channel marketing campaigns and content development.
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Increased social media following by 150% and email open rate by 7% in 6 months.
2015 - 2017
Creative & Communications Coordinator
CROSSROADS FELLOWSHIP CHURCH
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Developed the brand by training public speaking team, establishing brand guidelines and implementing best practices.
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Grew followers by 1.3k on Facebook and over 700 on Instagram. Lead staff-wide social media initiative.
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Planned and executed over 50 large events per year. Grew volunteer teams by 50% and managed key relationships.
EDUCATION
Hillsong College
Sydney, Australia
Graduated top of my class with a degree in Organizational Leadership. Served as a Head Student and intern.
Sanderson High School
Raleigh, NC
Graduated with a diploma. Participated in Student Council, National Honor Society and extracurricular activities.
WRITING SAMPLES
White Paper:
Leadership Restraint
Press Release:
Riverwood Golf Community
Brand Statement:
"What it Means to StayWild"
Market Highlight:
RTP
VIDEO SAMPLES
Mental Health Month
Scripted & Directed
Church News
Directed & On Screen Talent
Wilders Wagyu Intro
Scripted & Directed
Core Values
Scripted, Directed, On Screen Talent
CAMPAIGNS
Wilders Wagyu Memorial Day
E-Commerce Marketing Campaign
Brand: premium Wagyu beef e-commerce company
Goal: generate at least $20k from one sale (our biggest goal yet for a 6-month old brand)
Approach: offered 25% off all Wagyu for one week. Marketed through email, targeted ads, social media and grass roots.
Results:
Revenue generated during sale: $27,984
Revenue generated in two weeks following: $46,396
Email sign ups: 2,310
RiverWild Best Places to Work
Employee Engagement Campaign with Triangle Business Journal
Brand: parent company spanning development, construction and real estate industries
Goal: boost employee morale and engagement. Secondary: win Best Places to Work for the first time ever.
Approach: rolled out internal marketing campaign, management level communication training and executive communication campaigns aimed at employee engagement.
Results:
Employee participation: 65% (x% above industry standard)
Won Best Places to Work
Increased social media engagement by 200%
OneCompassion Impact Report
501(c)(3) Fundraising Campaign
Brand: local community-based 501(c)(3) non-profit
Goal: increase giving levels, donor engagement and brand awareness
Approach: developed annual impact report, leveraged internal and external communication strategies including email, social media, multimedia and grassroots communication.
Results:
Giving increased by xx%
Donor engagement increased by x%
Core Values
Internal culture and executive communications campaign
Brand: parent company spanning development, construction and real estate industries
Goal: build company culture, refine executive voices, increase awareness of mission
Approach: rolled out internal marketing campaign, management level communication training and executive communication campaigns aimed at employee engagement.
Results:
Employee participation: 65% (x% above industry standard)
Won Best Places to Work
Increased social media engagement by 200%
SKILLS
Microsoft and G-Suite
Adobe Suite
Asana, Smartsheet, and Sprout Social
Relationship Management
PR & Communications
Project Management
CLIFTON LEADERSHIP STRENGTHS
LEARNER
I have an insatiable desire to learn and continuously improve. The process of learning, rather than only the outcome, excites me.
FOCUS
I take direction, follow through and make corrections necessary to stay on track. I prioritize and then act.
STRATEGIC
I look for alternative and most effective ways to proceed. Faced with any given scenario,
I can quickly spot relevant patterns and issues.
FUTURISTIC
I am inspired by the future and what could be. I am also driven by motivating, inspiring, and energizing others with visions of what we could accomplish together.
INDIVIDUALIZATION
I am intrigued with the unique qualities of each person. I am passionate about figuring out how different people work best and can work together productively.